A movie award for grownups — the film industry finally notices baby boomers.
Brooks Barnes has a fascinating article about the film business and baby boomers. Some of the big-name stars are actually attending AARP’s new film awards aimed at movies for people over 50. They really should come up with a catchier title that the Movies for Grownups Awards. The Aarpy’s? The Gums” (Grown Up Movies). Read the full New York Times story here:
“BEVERLY HILLS, Calif. — Eleven years ago, editors at the AARP magazine entered Hollywood’s awards fray with the Movies for Grownups Awards. The idea was to give AARP a bigger presence in the film capital while working to change the image of aging, one of the organization’s principal goals.
It was tough going, to say the least. As recently as 2007, AARP the Magazine was thrilled to get a dog to walk its red carpet. The collie who starred in a little-seen remake of “Lassie” arrived to accept the prize — a golden lounge chair — for the Best Movie for Grownups Who Refuse to Grow Up.
But the AARP, formerly known as the American Association of Retired Persons, didn’t give up, and on Monday night here it seemed that the Movies for Grownups had finally, well, grown up — even if some of the show business attendees exhibited less-than-mature behavior.”