What the success of the film “The Best Exotic Marigold Hotel” means

Brooks Barnes in the NY Times reports:

“The Best Exotic Marigold Hotel,” a gentle comedic drama about disparate British retirees who decamp to India, has so far taken in $88.8 million at the global box office. With about $9.3 million in ticket sales in North America since opening in limited release on May 4, “Marigold Hotel” is now the year’s top-selling specialty movie.”

The conventional wisdom for decades has been that movies about older people do not sell. And here is a film starring 70-somethings that is selling well. The problem with this old saw is that oftentimes the films aimed at audiences over 40 are so bad that no one wants to see them. “Larry Crowne,” with two superstars, Tom Hanks and Julia Roberts, was burdened with a ridiculous script and story.

As Barnes reports: “It’s supply and demand,” said Doug Stone, the company’s president. “There’s just very little out there that appeals to older people.”


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