” “The Best Exotic Marigold Hotel,” a gentle comedic drama about disparate British retirees who decamp to India, has so far taken in $88.8 million at the global box office. With about $9.3 million in ticket sales in North America since opening in limited release on May 4, “Marigold Hotel” is now the year’s top-selling specialty movie.”
The conventional wisdom for decades has been that movies about older people do not sell. And here is a film starring 70-somethings that is selling well. The problem with this old saw is that oftentimes the films aimed at audiences over 40 are so bad that no one wants to see them. “Larry Crowne,” with two superstars, Tom Hanks and Julia Roberts, was burdened with a ridiculous script and story.
As Barnes reports: “It’s supply and demand,” said Doug Stone, the company’s president. “There’s just very little out there that appeals to older people.”
“The forthright presentation of lustful middle-aged women is probably the starkest example of a change in media portrayals….”
Check out the rest of the excerpt here
Brooks Barnes has a fascinating article about the film business and baby boomers. Some of the big-name stars are actually attending AARP’s new film awards aimed at movies for people over 50. They really should come up with a catchier title that the Movies for Grownups Awards. The Aarpy’s? The Gums” (Grown Up Movies). Read the full New York Times story here:
“BEVERLY HILLS, Calif. — Eleven years ago, editors at the AARP magazine entered Hollywood’s awards fray with the Movies for Grownups Awards. The idea was to give AARP a bigger presence in the film capital while working to change the image of aging, one of the organization’s principal goals.
It was tough going, to say the least. As recently as 2007, AARP the Magazine was thrilled to get a dog to walk its red carpet. The collie who starred in a little-seen remake of “Lassie” arrived to accept the prize — a golden lounge chair — for the Best Movie for Grownups Who Refuse to Grow Up.
But the AARP, formerly known as the American Association of Retired Persons, didn’t give up, and on Monday night here it seemed that the Movies for Grownups had finally, well, grown up — even if some of the show business attendees exhibited less-than-mature behavior.”